Brigitte Niedermair is an artist and image maker based in Europe.
Niedermair’s fresh take on formalism is a welcome voice to the recent overwhelming trend of casual, unstructured image making. Her vision represents an evolution of pictorial language merging vibrance, femininity and life into the charged minimalism of her large format lens. Every detail of Niedermair’s exquisite frames is considered both for its beauty as well as an added conceptual layer. She utilizes her female vantage point to stretch out the conventional limits and biases of the fashion, and more generally contemporary culture’s image system. Her photographs consciously amplify and counter-argue with the embedded subtexts of gender and identity, activating the whole physical form of her subjects, transforming them into the material expression of the body as a language, framed by but independent from fashion. Niedermair’s women embody an “attitude of resistance” towards the camera, intentionally at odds with typically compliant fashion archetypes.
